Sambassadeur - subtle changes, 2007

"Sambassadeur was formed in 2003 within Skövde, a small town situated between Sweden’s two largest lakes. They all met in school and played gigs throughout local small towns and occasionally Gothenburg, where they are now situated. Fans began to take notice in 2005 when the four-piece released a self-titled debut and an EP, which was followed up the next year by another EP. Another album, Migration, in 2007 proved that Sambassadeur were intent on improving despite their competition. Regardless of whether their competition was receiving good or bad press, it still appeared they were receiving more than Sambassadeur. This quantitative standard may been their detriment in the early goings. The band’s ethic was never questioned, nor was their potential which illuminated brightly through insanely addictive harmonies. Their style though, not entirely innovative or unique in the vein of Swedish pop, meant that their music had to be more than good in a country where pop music reigns. It had to be exceptional. The past three years has seen little activity from Sambassadeur, who are perhaps ditching their quantitative ways in favor of a dramatic transformation that may put them in the same category as an Air France or Tough Alliance. Their new album, European, is their first release in three years and their most accomplished yet."