Sunday, April 14, 2024

Alvvays - archie marry me, 2014

"Archie, Marry Me" is a song by Canadian indie pop band Alvvays. It was released on April 6, 2013, as the lead single from the band's eponymous debut album (2014). "Archie, Marry Me" examines modern romance and traditional marriage, and touches on themes of commitment and financial stability. It was written by vocalist and guitarist Molly Rankin with guitarist Alec O'Hanley as a critique of the standard societal expectation that one is to marry upon entering adulthood. Rankin and O'Hanley were romantically linked, and had been collaborating for some time creatively. Then in their mid-twenties, they observed with derision friends quickly being wed. "Archie" was first developed during a period in which they lived on Prince Edward Island in a remote farmhouse. The song and accompanying album were produced by Chad VanGaalen, and recorded at his studio, Yoko Eno, in Calgary, Alberta. The song's lo-fi music video, filmed on a Super 8 camera, pictures Rankin at a wedding reception and sailing on the sea. "Archie" was the first song the band released; it debuted digitally via the band's website before the band was signed to a label. It was later released on Royal Mountain Records, in their home country. In the U.S. and Europe, it was distributed through Polyvinyl and Transgressive Records, respectively. Though it did not chart, "Archie" was considered the band's breakthrough hit; it grew in popularity in the mid-2010s on streaming services. Critical reviews of the track were very positive, praising its bittersweet tone and lyrical content. It was ranked on several best-of lists in 2014, and has been called a "indie-pop classic."

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