The Embassy - sure, 2018

"In 2001, a Gothenburg, Sweden-based duo called the Embassy released a 7" titled Sneaky Feelings. Sharing a name with both an Elvis Costello song and a jangly 1980s New Zealand indie-pop group, the four-song EP was little-noticed by Americans at the time, but it marked a turning point for their city's music scene. Blending Fredrik Lindson's yearning vocals and chiming guitar chords with Torbjörn Håkansson' pattering percussion, euphoric electronics, and occasional exotic sample or two, the record had more in common with the twee-meets-house hybrids of early-1990s Saint Etienne than with any record of its period-- even the Avalanches' similarly balmy, ambitious Since I Left You. By the end of the 2000s, echoes of the Embassy's aesthetic could be found in critically acclaimed albums by Jens Lekman, the Tough Alliance (who named their imprint, Sincerely Yours, after an Embassy song), Studio (ditto for their Information imprint), Air France, jj, and the Honeydrips, among others. Gothenburg's indie pop scene was now run by mysterious pranksters all too happy to tie the already thin line between sincerity and artifice up in sailing knots."