The Embassy - bad vibe, 2018

"It's hard to recall but the reason we started Embassy was partly that we had the same taste in music and also because of the way we sat, with the legs twisted together like a rope. A physical bond. Our first slogan was a quote by Subway Sect - "We oppose all rock 'n' roll". So being opposed to 'rock' was clearly an issue and we defined 'rock' as stupid and conservative in contrary to 'pop' that supposed to be free and fun, a valid simplification at the time. The ambition was to connect to our readings on the musical history founded in dub, disco, post-punk and acid house and to form discussion groups on the dance floor. It all came together with the Service label, striving for a new stylish hedonism with a touch of intellectualism."