Soft Cell - what, 1982

“What!” came a few months after “Tainted Love” and Non-Stop Erotic Cabaret‘s release, a non-LP single to mark time until Soft Cell’s next album. While non-album single releases were a regular thing in other parts of the world, it was still a relative rarity in the U.S., which may explain why it failed to chart, since record labels tend to ignore songs that don’t promote album sales. “What!” also had a fun, Pop Art-inspired video that despite being pretty fabulous got scant airplay – that didn’t help matters much."