Hooverphonic - this strange effect cover, 1998

"This Strange Effect" is a song written by Ray Davies of The Kinks, and released first by Dave Berry in July 1965. The single was released in the United States in September 1965. It reached No.1 in the Netherlands, but peaked at No.37 on the UK Singles Chart. A studio recording was never officially released by The Kinks, but live recordings exist. An in-studio BBC recording by the Kinks from August 1965 was released in 2001 on BBC Sessions 1964-1977. Bill Wyman covered the track for his 1992 album Stuff. This version can also be found on A Stone Alone: The Solo Anthology 1974-2002. Belgian band Hooverphonic covered the song in 1998 for their album, Blue Wonder Power Milk. Their version of "This Strange Effect" was released as a single and was featured in the American television advertisement for the Motorola SLVR."